
Ingredients Matter.
We believe skincare should be pure, effective, and free from harmful additives. Many conventional products contain parabens, phthalates, PEGs, sulfates, and synthetic fragrances—ingredients linked to hormone disruption, skin irritation, and long-term environmental harm. Below, we highlight some of the harmful ingredients we never use—because what you put on your skin matters.
Known As:
Methylparaben
Propylparaben
Butylparaben
Ethylparaben
Isobutylparaben
Isopropylparaben
Benzylparaben
Commonly found in: Moisturizers, shampoos, conditioners, body lotions, deodorants, and makeup.
Known As:
Diethyl Phthalate (DEP)
Dibutyl Phthalate (DBP)
Dimethyl Phthalate (DMP)
Di-2-ethylhexyl Phthalate (DEHP)
Benzylbutyl Phthalate (BBP)
Often hidden under "Fragrance" or "Parfum"
Commonly found in: Synthetic fragrances, nail polishes, hairsprays, lotions, and perfumes.
Known As:
PEG-40 Hydrogenated Castor Oil
PEG-100 Stearate
PEG-150 Distearate
PEG-6, PEG-8, PEG-12, PEG-14, PEG-20, etc.
Polysorbate-20, Polysorbate-60, Polysorbate-80 (Can be PEG-derived)
Commonly found in: Creams, lotions, shampoos, conditioners, and facial cleansers.
Known As:
Fragrance
Parfum
Aroma
Linalool
Limonene
Citronellol
Commonly found in: Perfumes, lotions, shampoos, deodorants, and candles.
Known As:
Sodium Lauryl Sulfate (SLS)
Sodium Laureth Sulfate (SLES)
Ammonium Lauryl Sulfate (ALS)
Sodium Coco Sulfate
TEA Lauryl Sulfate
Commonly found in: Shampoos, facial cleansers, body washes, toothpaste, and hand soaps.

Your skincare should be as safe as it is effective. We believe in using only pure, natural ingredients that nourish—not harm. You shouldn’t have to worry about hidden toxins or long-term damage when buying products. Explore our Ingredients Glossary to see the thoughtfully chosen ingredients we trust in every product.